Compliance with IAB and TCF v2.2 Policies at Ad360
- Ad360, an AI-driven media buying platform, is committed to the highest standards of data privacy and protection. This document outlines our compliance with the IAB and TCF v2.2 frameworks, ensuring our practices align with these standards.
Understanding the TCF v2.2 Framework
- The Transparency and Consent Framework version 2.2 (TCF v2.2) by IAB Europe sets guidelines for digital advertising and data processing. Ad360 fully supports these guidelines, ensuring transparency and user consent in our operations.
Legitimate Interest Assessment
- Ad360 has conducted a thorough Legitimate Interest Assessment, complying with GDPR requirements. This assessment confirms that the interests of the data subjects do not override Ad360's legitimate interests. Notably, Ad360 does not collect personally identifiable information (PII) or sensitive personal data, minimizing privacy risks.
Implementation of TCF and Compliance Measures
- To adhere to TCF v2.2, Ad360 has implemented several measures:
- Regular audits and updates to our data processing activities.
- Ensuring transparency and user consent in line with GDPR and TCF guidelines.
- Maintaining accurate records in the Global Vendor List (GVL) as required.
- Data Processing Details
- Purposes: Ad360 processes data primarily for targeted advertising and audience analytics.
- Legal Bases: The primary legal basis for data processing is user consent, supplemented by legitimate interest where applicable.
- Retention Period: All data collected is retained for a maximum of 365 days.
- Features Used: Ad360 utilizes advanced AI algorithms for data processing, without relying on PII.
- Data Categories: The data processed includes non-personal browsing behavior and engagement metrics.
Vendor Compliance Form Submission
- Ad360 has submitted the Vendor Compliance Form as required by the IAB TCF v2.2 framework, detailing our compliance measures and data processing practices.
Comparative Analysis with Competitors
- Compared to competitors like other Demand Side Platforms, Ad360's approach emphasizes non-PII data processing, aligning closely with TCF v2.2 standards while ensuring maximum privacy protection.
Conclusion and Commitment to Data Privacy