This article explains how the Campaigns Creation page is structured and what you can do from this page.
All names and data in this page have been replaced with dummy data for privacy purposes.
1. This is the navigation menu. Click on any section to access its pages. The active page ("Create") is signaled by the white color.
2. Help button widget. Click here to leave a support ticket, which will be sent directly to the Ad360 support team (powered by Zendesk).
3. At the bottom of the left navigation menu, there are 4 shortcut icons which will direct you to the following pages (from left to right): Home, Reports, Help Center, Logout.
4. This is the "Quick Navigation Header", which allows you to quickly move to specific sections and related entities. The section you're currently in ("CAMPAIGNS") is highlighted in "orange".
5. The "Smart Search Bar" allows you to search for any type of entity by inputting exact or partial names, or exact IDs.
Campaign Creation Fields
The following fields are the information Ad360 needs to create your Campaign and set its properties according to your business goals. Mandatory fields are signaled with an asterisk (*).
6. Advertiser*: This field indicates the advertiser under which the campaign should be created. Clicking on this field allows you to type the partial or exact name of an advertiser. A drop-down list with all advertisers matching your entry will be displayed.
7. Campaign name*: This is how you want to name your campaign.
8. Start date*: This is your desired start date for the campaign. The start date can't be before the creation time of the campaign. By default, the time at the start of the day (00:00) on the chosen start date will be set for the campaign as the start time. The campaign won't be able to run (and spend its budget) before the start time, regardless of its status.
9. End date*: This is your desired end date for the campaign. The end date has to be after the start date of the campaign (or the same day if you want your campaign to run on a single date). By default, the time at the end of the day (23:59) on the chosen end date will be set for the campaign as the end time. The campaign won't be able to run (and spend its budget) after the end time, regardless of its status.
10. Budget*: This is the maximal amount of money the campaign is allowed to spend in the period of time between the start date and the end date. The budget currency will by default be the same as your account currency.
11. Bidding Type*: This is how the campaign's line items will bid. Depending on your choice, different inventory sources and bidding methods can be used. You can choose either CPM (cost per mille), meaning that your will bid on impressions, or CPC (cost per click), meaning that you will be bidding on clicks.
12. Max Bid*: This is the upper limit value that a bid can have for any line item within the campaign. Each line item will have its own bid and max bid values, but a line item can never bid above the max bid value at the campaign level. The max bid currency will by default be the same as your account currency. When choosing your desired max bid value, take your chosen Bidding Type into consideration (see item 11).
13. Frequency Cap: This is the time period during which the frequency of exposure of any given internet user will be measured. During this time period, an internet user won't be able to see your campaign's ads more times than the chosen Frequency value (see item 14). The Frequency Cap can be either "Hourly" or "Daily".
14. Frequency: This is how many times at most an internet user can see your campaign's ads during the Frequency Cap period (see item 13).
15. Pacing Cap: This is the time period used as a reference when comparing how much your campaign spends compared to the Max Pacing amount (see item 16). The Pacing Cap can be either "Hourly" or "Daily".
16. Max Pacing Amount: This is how much at most your campaign can spend during the Pacing Cap period (see item 15).
17. Clicking the "Cancel" button will cancel the Campaign creation process. You will be redirected to the Campaigns Dashboard (for more details about this page, visit this Help Center detailed article: Campaigns Dashboard).
18. Clicking the "Save Campaign" button will validate the Campaign creation. You need to have entered valid entries in the Campaign Creation fields (see item 6) to be able to click this button. Upon clicking, the Campaign will be added under the selected Advertiser and you will be re-directed to the Campaign Dashboard (for more details about this page, visit this Help Center detailed article: Campaigns Dashboard).