Artificial Intelligence designates an academic field of research covering mathematics and computer science focused on creating intelligent machines.

Its purpose is to design more efficient algorithms that can solve complex problems using new approaches that resemble how the human brain functions. Hence the emphasis is often placed on learning processes and the ability of the algorithm to adapt to new situations, rather than rely on preexisting knowledge encoded in it by its creators.

By extension, we call AI the algorithms and systems created our of the Artificial Intelligence research.

In Ad360, AI is extensively used in many aspects of the platform, from Audience Selection, to Pacing allocation management and in the Bidder.