Ad360 has powerful algorithms that determine how campaign's budgets are spent. The algorithms learn over time from experience and results analysis to provide always better results.

What is determined by Ad360 Pacing Algorithms:

• Intra-day pacing: Ad360 will not deliver the same amount of budget evenly throughout the day, but will rather spend more during time slots that are expected to provide stronger results. 
  
  
• Pacing allocation between line items: Ad360 will automatically reallocate the pacing in real-time between your campaigns line items based on their results and their predictive performance. High-performing line items will be favored and will receive higher pacing values, so that more of the campaign budget is spent on line items that deliver more outcomes (depending on the campaign's goal entered by the user).