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Performance Monitoring Dashboard

Written by Ad360 Support Admin
Last updated

This article explains how the Performance Monitoring Dashboard page is structured and what you can do from this page.

Ad360_Performance_Monitoring_Dashboard_1.pngAd360_Performance_Monitoring_Dashboard_2.png

The Performance Monitoring Dashboard gives you powerful visualization tools so that you can monitor your campaign's performance.

The Performance Monitoring Dashboard includes the last 14 days of data for one campaign.

 

Navigation

The top 4 buttons allow you to do the following actions (from left to right):

  1. Go back to previous page
  2. Go to campaign page
  3. Go to the list of campaigns
  4. Download the raw data

Selection Box

By default, this selection box will have all line items of the campaign selected.

You can select a specific Line Item in the list to only see this Line Item's data in the Performance Monitoring Dashboard.

 

Overview

The Overview Cards show you the cumulative values for the campaign over the last 14 days for the following metrics:

  • Spend
  • Impressions
  • Clicks
  • Conversions
  • CPM
  • CPC
  • CPA
  • CTR

Each card is accompanies with a trendline so that you can see the evolution over the last 14 days.

 

Heatmaps

There are 2 heatmaps that show you the evolution. of a selected KPI over the last 14 days.

There is a selector box above the heatmap that allows you to choose a metric or KPI that you want to display in the heatmap. 

There is a color scale below the selector box that shows you which color is applied by value.

The heatmap is a calendar view, each column representing a day of data. It is ordered chronologically from left to right (the right most column being yesterday's data).

Each line displays the data for one line item in the first heatmap ("LineItems Performance Overview").

The second heatmap ("AdGroups Performance Overview") shows the data for each AdGroup (in the case of Google campaign) or for each AdSet (in the case of Facebook campaign).

 

Campaign Summary

This is a histogram chart that shows the last 14 days of data for the selected metric for the campaign.

 

Performance Overview

This is a Scatter Graph that displays each line item as a point on the map. The coordinates are calculated as follows:

  • x-axis: metric selected in the first selector box
  • y-axis: metric selected in the second selector box
  • color: metric selected in the third selector box

 

Line Items Goals

This data table displays the Algorithm goals for each Line Item. This data is the target that is assigned to each Line Item by the Algorithm.

 

 

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