A campaign allows to promote your products in multiple advertising channels (such as Menadex, Google or Facebook). A campaign runs between a Start Date and an End Date, with a specific budget.

Usually a Campaign regroups similar ads that share a common business goal, which can be one of the following:

• Sales: Get more sales, i.e. maximize the number of conversions generated from your ads with the given Budget.
  
  
• Awareness: Get your ads noticed, i.e. maximize the number of impressions generated from your ads with the given Budget.
  
  
• Traffic: Get visits to your store, i.e. maximize the number of clicks generated from your ads with the given Budget.
  
  
• Retargeting: Show your ads specifically to the people that visited your store before, especially if they left without making a purchase yet.

A campaign contains one or more Line Items. For more information on Line Items, read this article: What are Line Items?