You can create a campaign in the Ad360 Shopify App by clicking on the "Create Campaign" button, which you can find either in the "Dashboard" tab or the "Campaigns" tab.
When creating a new Campaign, you'll be asked to enter the following information:
- Campaign Name
- Budget
- Start Date
- End Date (Optional)
- Max Bid (Optional): the maximum amount that can be paid for a thousand of impressions
- Campaign goals: Sales (maximize conversions) or Awareness (maximize impressions) or Traffic (maximize clicks)
- Exploration Level: this determines how much of the budget will be re-deployed by the algorithms.
