Native Ads are a specific type of advertisement that match the visual design of the website or app where the ads is placed.
Native Ads are comprised of several elements such as a Headline, a Body and an Image (see the specifications table below for the full details).
Specifications for Native Display Content Ad
|
Field
|
Description | Required or Recommended? | Always displayed? | Recommended image size/max number of chars | Example |
|---|---|---|---|---|---|
| Headline | The ad header | Required | Yes | 25 chars | Lowest mortgage rates |
| Image | The ad's primary image | Required | No | 1,200px x 627px or 600px x 600px depending on the aspect ratio required by the publisher. | <Ad's main image> |
| Body | The ad content | Required | No | 90 chars | Your home sweet Brooklyn home - cheaper and sooner than you think! |
| Logo | Advertiser’s logo or another relevant small image | Recommended | No | 128 x 128 px | <NY Mortgage Inc.'s logo> |
| Call to action | User's desired action | Recommended | No | 15 chars | Get a quote |
| Advertiser | Text that identifies the advertiser or brand | Required | No | 25 chars | NY Mortgage Inc. |
Specifications for Native Video Content Ad
| Field | Description | Required or Recommended? | Always displayed? | Recommended image size/max number of chars | Example |
|---|---|---|---|---|---|
| Video | The video VAST response containing all necessary assets to play back a video ad. | Required | No | - | A URL to VAST XML containing a Flood-It! Video ad |
| Headline | The app title | Required | Yes | 25 chars | Flood-It! |
| Image | Image (thumbnail) shown in the player before the video ad is clicked or while it is loading. | Required | No | Should match aspect ratio of video (for example: 1280x720 for 16x9 video, 4x3 for 640x480 video). | A screenshot from the game Flood-It! Or from the video |
| Body | Main text of the app | Required | No | 90 chars | Deceptively simple + tantalizingly challenging = delightfully addictive! |
| App icon | The app icon | Required | No | 128 x 128 px | Flood-it! app icon |
| Call to action | Desired user action | Required | Yes | 15 chars | Install |
| Star rating | Number of stars (0 - 5) representing the app's rating in the app store | Recommended | No | 0 - 5 | 4.5 |
| Price | The cost of the app | Recommended | No | 15 chars | Free |