In Ad360 a Line Item is a subdivision of a Campaign, which runs on a specific channel and may target specific audiences.

A Campaign may contain multiple Line Items, each promoting a specific Smart Collection, each having their own creatives, and specific targeting options like geographic zones, devices, or Google/Facebook audiences.

There are 3 types of Line Items:

• Menadex Line Item: runs all over the web and in apps. This Line Item gives a broad scope of advertising possibilities, as well as precise targeting options. You need to accept Menadex Media Purchase terms in your Settings page to run Menadex Line Items.
  
  
• GoogleAds Campaign: This Line Item corresponds to an existing Google Ads campaign that runs in your Google Ads account. By adding it to your Ad360 campaign, you allow Ad360 to get the data and display it in a central place so that you can compare results of GoogleAds versus over channels. Plus Ad360 can optimize your GoogleAds campaign so that you generate more sales. You need to have linked an existing Google Ads account in your Settings page to run GoogleAds Campaigns.
  
  
• Facebook Campaign: This Line Item corresponds to an existing Facebook Ad campaign that runs in your Facebook Ad account. By adding it to your Ad360 campaign, you allow Ad360 to get the data and display it in a central place so that you can compare results of Facebook versus over channels. Plus Ad360 can optimize your Facebook campaign so that you generate more sales. You need to have linked an existing Facebook Ad account in your Settings page to run Facebook Campaigns.