One of the benefits of Ad360 is to allow its users to manage their digital activities in one place, even if they run in various different platforms and advertising channels.
Notably, Ad360 allows users to connect their Google Ads and Facebook accounts to Ad360.
Once you've done so, Ad360 can retrieve data from these platforms on a regular basis, to show you in Ad360 graphs and reports your ad results from all your connected channels.
Data Management Rules
Ad360 retrieves several times per hour or per day (depending on the platform and the frequency of data availability).
When Ad360 retrieves data from connected 3rd party platforms, it always gets the last 7 days of data, as these platforms frequently keep updating their data for a few days before it's stabilized to the final values.
Note that Ad360 will be retrieving data for all Line Items in the platform regardless of whether they're active or inactive.