Store visitors often put products in their cart, but leave your website without completing their purchase.

With Retargeting you can show them your ads on other sites and apps, to bring them back to your store, so that all those abandoned carts can be converted into sales.

To implement this, choose Retargeting as a Goal Type when creating a new Campaign within the Ad360 App for Shopify.

Retargeting campaigns will only display ads to people who have already visited your store.