The Environment targeting is a feature of Line Items that allows you to control where your ads will be displayed: on Web placements, or in mobile applications, or both.

There are 3 possibilities for a Line Item’s Environment Targeting:

• ‘Web’ targeting only

• ‘Mobile Applications’ targeting only

• ‘Web’ AND ‘Mobile Applications’ targeting

Environment targeting in the Line Item page (Create & Edit). You can select either ‘Web’ or ‘Mobile Applications’ or both.

The ‘Web’ targeting option covers any non-application environment. This includes web on desktop, but also mobile web or web browsing on other devices.

It’s possible to combine the ‘Web’ Environment targeting with Device targeting for more granularity. For example, if you’d like to target Desktop Web, but not Mobile Web or Applications, you can use the ‘Web’ Environment targeting option, and in the Device targeting section, you should include ‘Personal Computer’ and exclude ‘High-end Phone’.